Tag: brand

22May, 2012

Be Yourself, Everyone Else Is Taken

The key success factor of every company lies on how they differentiate themselves against others. It is crucial to know exactly how you are unique or different compared to others, especially in the early stage of a business development, as it is more complicated to change public’s perception about...

03Apr, 2012

Formulation of a Brand (Introduction to Branding)

When brand owners are asking consultants for a ‘new brand’, they mean ‘new name, logo, symbols, icons, new look and feel for their current name – “. People often think that brand is just about the imagery, outlook, and tangible features of the name. However, the true definition of...

01Mar, 2012

Blue Bird, the Most Inspiring Brand Award 2012

Blue Bird berhasil mendapatkan penghargaan spesial sebagai Most Inspiring Brand Award 2012 yang diberikan oleh Superbrands Indonesia. Penghargaan yang diserahkan pada Kamis (2/2) malam ini diberikan kepada sebuah merek yang telah membuat sebuah perbedaan nyata untuk kehidupan konsumennya melalui kualitas produk atau jasa mereka, serta telah memberikan kontribusi positif...