By: DIBE – Fortune PR
“Today’s digital PR has evolved into an industry focused more on making connections and creating dialogue through person-to-person relationships rather than simply pushing brands at consumers. It’s about leveraging trust and engaging with your target audience via the channels they use every day and through the online celebrities they follow and adore. How the internet changed the way consumers engage with brands, also transforms the economics of marketing to be more efficient in terms of time, larger in magnitude, and more budget-friendly. News can be spread further, faster, and more directly to a specific target audience than ever before. Instead of being satisfied with a single placement, news can be shared exponentially. Moreover, consumers engage more with brands through new media channels beyond the manufacturer’s and the retailer’s control. Even after a purchase, these consumers can still remain engaged by publicly promoting, reviewing the products that they have bought, and collaborating in the brands’ development. Through this digital engagement, you can get real-time results and reach a faster, broader market.”
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