Effective PR Management

By: Triyo Saputra – Account Manager of Fortune PR

“Most PR departments are responsible for monitoring and responding to changes in the external environment. This includes issues, expectations, relationships, and reputation, and maintaining effective working environments within the organization through employee communication. Through their communication planning and management, PR pros build and enhance organizational reputation, also build and maintain relationships that are important to the organization and its goals. An effective PR can create and build up the image of an individual or an organization. At the time of adverse publicity or when the organization is under crisis, an effective PR can remove the misunderstanding and can create mutual understanding between the organization and its publics’. Moreover, an effective PR has to be open-minded, ready to adapt to innovation, and possess a sharp data analytic capability.”