Analysed by. Eva GraceFortunePR Senior Account Manager
A skilled Public Relations practitioner often does different jobs once at a time. That varied jobs include one important thing that is very crucial for PR responsibility: to generate conversations that aim to broaden target market.
In order to complete the task, the PR practitioner often does the job with the earned media’s helps, which will elevate the process in helping brands selling their products. However, according to the data shown in the below infographics resulted from a study conducted by Nielsen-inPowered, many business are abandon in gold approaches to media relations and looking for new tactics to drive visibility and engagement. Those new tactics reveal to be the tech-driven media intelligence.
(doc.MediaMiser)
“In the internet world as it is today, people get information from anywhere and not to rely solely on traditional media as a source of news. This is where the role of PR. He should be able to compile key message right and choosing the right channel to reach the target audience being targeted both offline and online. For example, with social media. We could see how social media is changing the face of public relations. Anyone can set up a Twitter or LinkedIn account, but you need a strategy to make it a success. If you treat social media as a key part of your PR and wider business strategy you can achieve real business results,” Fortune PR’s Senior Account Manager Eva Grace analyzed the data.
The infographics also shows us about the market spend on information about PR and software has been increased up to 5,5% in 2015. It means that the market –in this case, referred to the customers, pay much more for technology than ever before. In order to grow and adapt to the change (and moreover, to better understand their audiences), PR industries should prove its ability to provide data-driven outcomes for their clients. By demonstrating ROI is one of the ways to achieve that.
As stated in PRDaily.com, these days PR pros, content marketing, influencers, or evangelists have taken out the traditional way in showing up to the show. Many brands prioritize channels that directly show ROI. Most of the PR pros are currently using their expertise in earning media coverage to create stories that will attract media outlets and readers to publish and share.
Another thing that referred to the tech-driven media intelligence is by intensifying the communication through social media. Just lessen the time in sending press releases and move on to publish statements and messages through social media. When your brand or your company faces crisis, you can take control of the situation by communicating directly to public either by using social media for more faster way or by the traditional way: distributing press releases.
Sources:
http://www.prdaily.com/Main/Articles/How_technology_has_changed_PR_agencies__20108.aspx
http://www.prdaily.com/Main/Articles/How_technology_fuels_PRs_future_21337.aspx
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