By: Lusida Sinaga – Senior Account Manager of Fortune PR
“Aside from doing good things for the society, conducting social marketing program, like CSR, can benefit your business big time! First, it benefits your company’s reputation, which also affects the public’s perception, purchasing decision, loyalty, and investment towards the company. Second is the competitive advantage benefit, which can also attract new talents towards the company, increase loyalty and staff involvement, and benefits the company’s efficiency. And the last would be beneficial for risk management prevention. As a PR pro, make sure that your social marketing program is sustainable. Sustainability affects directly to your company’s positive reputation in the long run.”
Leave a Reply