Responding Quickly: Keys to Handle an Airline Crisis

By: Ivan Christianto – PR Consultant of Fortune PR

“No matter how well-managed and safety-conscious your airline company may be, accidents can happen unexpectedly. If a PR does not respond quickly and in the right manner, this crisis can destroy your corporate reputation value. An aviation crisis will surely draw media attention, so you must first provide and update all the information quickly for journalist about the details. The most important party to inform are the family of the passengers on board. Give a meaningful apology, show your empathy, show that you are responsible, and elaborate your future action plan during press conferences. Follow your crisis plan to gain control of the situation as quickly as possible and save your company’s reputation.”