By: Eva Grace – Senior Account Manager of Fortune PR
“Engaging kids with the brand through unique events is very important if you want to create brand loyalty. As a PR pro, you need to create an activity that suitable with the age of the kids targeted for the brand. The pre-school age, around 4 to 5 years old, is the stage where kids start to develop their skills and abilities. For kids in this age category, encourage them to take initiative and be brave enough to do all sorts of activities at your event. But it will be different if you want to create an event for kids in primary school. On the age of 6 to 11 years old, kids started to experience the stage of liveliness and inferiority. They are actively seeking new experiences and learning new things from their environment. Their curiosity is at the highest level and they are actively absorbing information like a sponge. So, any kind of brand engagement that tries to boost their creativity and fulfill their curiosity will be a good strategy. Now have fun planning a creative and engaging kids event!”
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