By: Lusida Sinaga – Senior Account Manager of Fortune PR
“The most important part of conducting social marketing for PR professionals is to pay attention on how to communicate the program to its public. Effective communication will be the bridge for the transformation of public’s perception, from being ignorant to emotionally attached, or from being a pessimist to being optimist towards an issue. Basically, social marketing focus on the application of commercial marketing techniques to social problems. PR professionals use social marketing, usually through campaign programs for the purpose of social projects in the forms of non-profits, CSR, and grant funds. Social marketing can transform people’s perception and behavior for the benefit of the consumer or of society as a whole.”
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