Category: Quick Tips

By: Fortune PR Expert   “Brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. Using the three disciplines of a brand strategy will show what you stand for, a promise you make, and the personality of your brand. First, you need...

By: Muhammad Arif – Account Manager of Fortune PR   “Market research can help you to prevent and recover from these crises because it provides a wealth of information about prospective and existing customers, the competition, and the industry in general. It allows businesses to determine the feasibility of a business...

By: Upik Rubiyanti – Associate Creative Director of Fortune PR   “Creative thinking means looking at something from a fresh perspective. It can be stimulated by an unstructured process such as brainstorming, or by a structured process such as lateral thinking. Some people are naturally more creative than others,...

By: Ivan Christianto – PR Consultant of Fortune PR   “In a world with a 24-hour news cycle, news travels very fast, especially bad news. Having a crisis communication plan is crucial if an organization wants to survive and recover from a crisis. How PR pros respond to a...

By: Fortune PR Expert   “Building a brand is about building an identity that resonates with your customers and makes them want to do more business with you for the long run. A brand identity is tangible and appeals to the senses. You can see it, touch it, hold it, hear...

By: Muhammad Arif – Account Manager of Fortune PR   “When gathering data for market research, you should know that there are two categories of data collection, quantitative and qualitative. Quantitative methods employ mathematical analysis and require a large sample size. While qualitative methods, although with small sample size,...

By: Ati Muchtar – President Director of Fortune PR   “Writing a PR case study can be tricky, but it is a job that a PR expert must be able to accomplish. Your case study needs to be systematic and interesting. It must have a value written clearly in...