Category: Quick Tips

By: Lydia Rachmawati Zein – PR Consultant of Fortune PR   “To prove how social media marketing contributes to business growth, you need to know how to connect the right data points. For example, if your goal is to drive brand awareness, you would measure success against metrics such...

By: Fortune PR Expert   “Inspiration is not about encouraging people to do something they don’t want to do. It is about getting people to do something that can improve their lives. They already want to do it they just don’t know it yet. As a PR pro, your...

By: Muhammad Arif – Account Manager of Fortune PR   “Stakeholders are people or small groups with the power to respond, negotiate, and change the future of an organization. Without stakeholders, there would be no projects to manage. The stakeholders are all the interested parties in a project. They...

By: Lusida Sinaga – Senior Account Manager of Fortune PR   “When conducting a social marketing campaign, PR pros aim to transform people’s perception and behavior for the benefit of society as a whole. PR pros will need to identify what behavior they want to change. They need to...

By: Ivan Christianto – PR Consultant of Fortune PR   “Airline companies should always make a crisis communications plan in advance, in a form of a written guidebook of Standard Operating Procedure (SOP). A crisis communications plan should describe how the company will mobilize its communication resources to support...

By: Fortune PR Expert   “A common mistake is usually skipping the early research when deciding when to bring your product to the market. That is why PR pros need to pay attention to research when launching a product. Start by asking a few questions: Is there a need...

By: Triyo Saputra – Account Manager of Fortune PR   “Conventional business today must change its business model to survive the digital disruption. They must start utilizing digital technologies. We can learn from the case of Blue Bird Taxi, and how they now struggle to compete with online taxis...

By: Upik Rubiyanti – Creative Group Head of Fortune PR   “Developing creative concept is important because the same message, communicated to different types of audience, will need different types of approach. You will need a different creative approach when delivering the message to adults, teenagers, or even kids....

By: Shinta Widianti – PR Consultant of Fortune PR   “Indonesia’s Food and Drugs Monitoring Agency (BPOM) recently announced that they pulled the permits of U-Dong and Kimchi flavored instant noodles by Samyang, as well as three other noodles from Korea. The products were claimed non-halal, as the ingredients...

By: Annisa Gita Putri – PR Consultant of Fortune PR   “Start the launch buzz for your new property even before the construction starts. In this early stage, you assess the need for the launch and how it can best meet that need. Research to find information about the...