Category: Quick Tips

By: Shinta Widianti – PR Consultant of Fortune PR   “Before customer engagement can happen, companies must first build a social media dialogue that leads to a trusting relationship. Much of the talk in the digital marketing industry today is about how Google can provide the most relevant search...

By: Ivan Christianto – PR Consultant of Fortune PR   “During a crisis, the ability to show genuine empathy to the victims and their relatives can make a huge difference in whether you will succeed or will fail. Empathy in a huge crisis is critical as it demonstrates that...

By: Shinta Widianti – PR Consultant of Fortune PR   “Building trust doesn’t happen instantly. No one is going to buy from a company they don’t trust. When your prospects and customers trust you, they are more likely to buy from you. To increase trust, you have to remain...

By: Shinta Widianti – PR Consultant of Fortune PR   “An online buzzer is not an alarm or a bell, but someone with a Twitter account and more than 2,000 followers who are paid to tweet. These Twitter buzzers send short messages promoting brands or products to their followers,...

By: Amanda Putri – PR Consultant of Fortune PR   “Communicating changes effectively keep your department moving forward and help your team members become more effective and ready to adapt to new situations. There are ten commandments for you to follow when managing change. First, provide direction. Define your...

By: Ayu Meganingrum – Business Group Director of Fortune PR  “The existence of internet has changed the role of many internet users from consumers of information to become information producers. Users now have a simple way not only to seek and receive information, but also to actively share information....

By: Shinta Widianti – PR Consultant of Fortune PR “The reputation of a company essential to its survival. But the press might have the power to damage your reputation instantly. No matter how careful you are in keeping your company’s reputation, the chance of getting negative press coverage will still...

By: Ivan Christianto – PR Consultant of Fortune PR “When emergency air crisis strikes, inform the public about the truth and update the information fast. Publish press releases and conduct press conference using credible data to tackle rumors. Point to one spokesperson and be consistent with the information sent...