Category: Quick Tips

By: Niko Radityo – Associate Director of Fortune PR   “How a company communicates about a breach is an essential part of breach response. But before that, a PR must first notice the cyber breach news landscape so they can take a preventive action. Companies must be ready to...

By: Amanda Putri – PR Consultant of Fortune PR   “Communication is key to a successful layoff process. Poor communication raises suspicions that you are hiding something, causes rumors and misconceptions among employees. If your company is facing the need to restructure your workforce, here are some important points...

By: Triyo Saputra – Account Manager of Fortune PR “Does the expansion of the sharing economy will end conventional businesses? In recent years this debate has centered on taxi services, where drivers have seen increased competition since the emergence of digital ride-hailing apps. Disruptive technologies are changing the landscape...

By: Muhammad Arif – Account Manager of Fortune PR   “The highest level of brand awareness is top of mind awareness. This is when customers think of you first when they need to make a purchase within your product category. You can build top of mind awareness through repeated...

By: Shiva Vinneza – PR Consultant of Fortune PR   “One complaining customer represents many other customers who had the same problem but didn’t complain. For every person who actually comes to complain to you, there is a quantum number who won’t come to you. They are the ones...

By: Fortune PR Expert   “The first step to start a campaign is to not be afraid to start. Campaigning can be fun but it is often hard and challenging at the same time. So a few things you need to do to start a campaign is to define...

By: Niko Radityo – Associate Director of Fortune PR   “Communicating via video is one of the smartest strategy you can do to drive awareness and engage your viewers. It is a dynamic way to reach your vast audience of stakeholders, consumers, and competitors. When creating a video, make...

By: Ayu Meganingrum – Business Group Director of Fortune PR   “The attraction of social networking websites is their ability to allow people to not only connect with their current real-life friends, but also form an extended global network of digital friendships and professional network. There are certain rules and...

By: Ayu Meganingrum – Business Group Director of Fortune PR   “Anyone can say anything on the internet. It is both the platform’s greatest strength and weakness. When your employees are posting on the internet, your company’s integrity is on display for the entire world to see. By creating...

By: Shinta Widianti – PR Consultant of Fortune PR   “The society’s transformation, driven by digitalization and globalization, as well as geopolitical and economic forces, is completely transforming many industries, including the FMCG and its clients’ consumer habits. Therefore, FMCG companies require a fast-acting PR pro that specializes in...