Reference for PR EnvironmentOleh : Wimpi Handoko – Branding & Communication Strategy Expert of Fortune PR Hopefully by 2019, people in Jakarta will finally be served by Indonesia’s first network of metro rail and monorail. 30 years late and 30 times more expensive, but better late than never, the metro and...
By: David Mario Hutabarat – PR Consultant of Fortune PR After a viral #ShareaCoke campaign, Coca Cola Indonesia launched an emotional video campaign called #RayakanNamamu. Aimed to target the audiences’ emotion rather than cognition, the campaign’s wanted to persuade people to stop ‘name calling’, a form of verbal...
Photo: Nguyen Thanh Hung (Vice Chairman of Vietjet) gave a souvenir to Budi Karya Sumadi (Indonesian Minister of Transportation) during Vietjet’s Announcement Ceremony. August 22th, 2017, Vietjet held an announcement ceremony to inform their plan for a new direct flight route, connecting Jakarta (Indonesia) with Ho Chi Minh City...
Oleh : Rio Nurhasdy – Digital Strategist Fortune PR Tantangan Bisnis Pemerintah menggandakan target kontribusi sektor Pariwisata dari 4% PDB (Produk Domestik Bruto) pada 2015 menjadi 8% pada 2019 dengan mendorong kenaikan jumlah turis asing menjadi 20 juta. Sebuah target yang ambisius dari pemerintah. Kunjungan wisatawan asing ke Indonesia...
Oleh : Rio Nurhasdy – Digital Strategist Fortune PR Insight Market size industri biskuit-non wafer meningkat rata-rata Rp 1 triliun setiap tahun. Maka tak heran kalau banyak perusahaan berebutan menggarap pasar ini. Ini terlihat dari persaingan yang ketat antara lima pemain utama industri ini, yaitu Mayora, Orang Tua Group,...
Photo: Ir. Toha Wildan Athoilah as Secretary of Bappeda (Development Planning Agency at Sub-National Level), Nantapong Chantrakul as Country Director of SCG Indonesia, and “Sharing the Dream” scholarship recipients. August 16th, 2017, Siam Cement Group (SCG) held the “Sharing the Dream” scholarship program for high achiever students as...
Photo (From left to right): Dr. Tunggul Situmorang, Sp.PD, KGH, Dorothea Koh as General Manager of Baxter Indonesia – Ambri Lawu Trenggono as Member KPCDI (Komunitas Pasien Cuci Darah Indonesia) – Tony Samosir as Leader of KPCDI (Komunitas Pasien Cuci Darah Indonesia) attended the media briefing for Baxter Indonesia’s new campaign:...
Photo: The Cast and Director of “Switch” Drama Series On August 14th, 2017, Viu Indonesia – leading OTT Video-on-demand app – held a festive launching event for their new series called “Switch”. This event was held in XXI Ballroom Djakarta Theater, Sarinah from 6 to 9 pm. Quoting...
By: Lydia Rachmawati Zein – PR Consultant of Fortune PR “The answer is yes! Social media can produce Return on Investment (ROI). Social media has been a game-changer in the field of communications. Using ROI or the sum of all social media actions that create value, will help...
oleh: Freddy Soemitro Bagi saya, berpertualang dan berkendara sepeda motor adalah perpaduan yang selalu menarik untuk dilakukan. Karena keduanya selalu memberikan saya pengalaman yang tak ternilai harganya. Dengan modal pengalaman dan kecintaan saya terhadap sepeda motor, usia pun bukan lagi menjadi halangan bagi saya untuk menguji fisik dalam...
Photo : Hankook Tire Indonesia holds a Korean language education training program for young...
Photo : (From left to right) Helmy Susanto (Consumer Lead Lenovo Indonesia), Andien Aisyah...
Photo : (From Left to Right) The collection of Restu Anggraeni, Zaskia Sungkar, Ria...
Photo : Blood Donation Activity at Block B Tanah Abang In relation to...
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