Category: experts articles

By: Muhammad Arif – Account Manager of Fortune PR   As a PR pro, it is critical to conduct stakeholder mapping when starting a project. Stakeholder mapping will help you quickly identified the key stakeholders in each area that you need to engage, types of input they require, and...

By: DIBE Team – Fortune PR   “There are four elements that you should master to become a digital savvy PR pro. The first is to master content marketing because your customers now consume social media 24/7. The second is to master Search Engine Optimization (SEO) so you can...

By: DIBE Team – Fortune PR   Digital PR is a combination of traditional PR with the new tactics of utilizing digital platforms, content marketing, and online engagement. Digital PR is more focused on building relationships and trusts. Using digital PR involves content marketing, networking, connecting, and engaging the...

By: DIBE Team – Fortune PR   “Whether you are running a small or big, local or global business, your customers are now online. They are interacting on social media with their friends, colleagues, and other brands in search of information, recommendations, and entertainment. Now, we see that the...

By: Ayu Meganingrum – Business Group Director of Fortune PR   In this digital era, the online participation is growing as more and more people connect on social media. But recent cases in Indonesia like #BoikotIndosat caused by an employee’s irresponsible social media usage can damage a company that may...

By: Ayu Meganingrum – Business Group Director of Fortune PR Still familiar with Gadjah Mada Univesity’s ex-student Florence who posted comments online that sparked anger among Yogyakarta residents? Or the latest viral hashtag on Twitter calling to boycott Indosat Ooredoo triggered by an employee controversial Facebook post? Both got...

By: Indah Soepraba – Business Group Director of Fortune PR “When handling a financial crisis, Investor Relations professionals should always prioritize their corporate reputation above everything. They must always tell the truth and prove it with action. To handle a financial crisis, try to engage the media and get...

By: Eva Grace – Senior Account Manager of Fortune PR “Recently, criticism regarding marketing tactics to kids emerges. The solution is not to stop your marketing tactics if your brand appeals to children, but rather to discover ways to market to them ethically. The most ethical way is to...

Analyzed by: Shinta Widianti – PR Consultant of Fortune PR The reputation of a company is essential to its survival. Reputation management is something that every PR practitioners must master in order to maintain the company’s existence for the long run  But did you know that the press might...

Campaigning is a strategy used to inspire people to act. It is commonly used to gain the publics’ attention since it involves a conversation with the society and it is aimed persuades people to support a movement. As a PR pro, your campaign shouldn’t just be ordinary, it must...