Category: experts articles

By: Niko Radityo – Associate Director of Fortune PR   Telling a story of your business is about more than writing grammatically correct proposals and emails, or presenting to investors. To get your message across, you have to find a dynamic way to reach your vast audience of stakeholders,...

By: Amanda Putri – PR Consultant of Fortune PR   When a company announce a major organizational change like restructuration, the anxiety felt by employees can affect their productivity. In this situation, the company’s Board of Directors and internal PR officers need to use all their skills to create...

By: Annisa Gita Putri – PR Consultant of Fortune PR   Half of Indonesia’s population are in Millennials aged between 18 and 34. They represent the fastest growing generation of consumers. As more Millennials continue to enter the property market, it’s important to understand what motivates them to buy...

By: Amanda Putri – PR Consultant of Fortune PR   Changes in a normal thing for all businesses. Technology, globalization, evolving customer behaviors, and many other factors are creating a highly dynamic business environment in which companies must constantly adapt. You may find it necessary to change how your...

By: Fortune PR Expert   “Whether you are a small, medium or a big company, a corporate or even a startup, you will need a brand strategy. An effective brand strategy provides a central unifying idea which all behavior, actions, and communications are aligned. It works across products and...

By: Ivan Christianto – PR Consultant of Fortune PR   “First, always make a crisis plan in advance. It can be a written guidebook of Standard Operating Procedure (SOP) when dealing with a crisis. This guidebook should be distributed to all employees, not only for the executive board members....

By: Ati Muchtar – President Director of Fortune PR   “A great case study focuses on emphasizing the communication strategy using deep insights and excellent strategic planning. It must explain briefly but also in detail about the program execution creatively. Moreover, the elaborated output and evaluation must be able...

By: Ati Muchtar – President Director of Fortune PR   “Maintaining a good relationship with your previous, on-going as well as your future clients is very important. Building strong relationships with clients sets you up for new business opportunities. Even if your previous clients do not return to use...

By: Upik Rubiyanti – Creative Group Head of Fortune PR   “How do you develop a creative concept step by step? First, gather all findings and insights. You must ensure that the creative concept development process is based on research, supported by a strong understanding of the situation, the...