Reference for PR EnvironmentBy: David Mario Hutabarat – PR Consultant of Fortune PR After a viral #ShareaCoke campaign, Coca Cola Indonesia launched an emotional video campaign called #RayakanNamamu. Aimed to target the audiences’ emotion rather than cognition, the campaign’s wanted to persuade people to stop ‘name calling’, a form of verbal...
By: Niko Radityo – Associate Director of Fortune PR Cyber security issues are increasingly common today. Any business can find itself in the frightening position of watching their brand being taken by a cyber breach. So fully integrated preparedness is the only way to minimize both financial damage...
Oleh : Ana Maratu Al Sholihah – Digital Account Manager of FortunePR Insight Menurut data Otoritas Jasa Keuangan, sekitar 100 juta penduduk Indonesia belum memiliki rekening tabungan. Karena itulah, untuk mendorong kepemilikan rekening tabungan di bank, Bank Tabungan Pensiunan Negara (BTPN) meluncurkan aplikasi yang dapat mempermudah nasabah mengelola tabungan...
By: Wimpi Handoko – Branding & Communication Stategy Expert of Fortune PR Pancasila, the five principles of Indonesia as a nation: Ketuhanan Yang Maha Esa (A divinity that is an ultimate unity); Kemanusian Yang Adil dan Beradab (A just and civilized humanity); Persatuan Indonesia (The national unity of Indonesia); Kerakyatan Yang Dipimpin oleh...
By: Shiva Vinneza – PR Consultant of Fortune PR At some point, all business has to deal with upset customers. The challenge is to handle this bad situation so your customer will still think that the company is still great. Let’s take a look at the most recent customer...
By: Triyo Saputra – Account Manager of Fortune PR Those who won’t keep up with digital technologies will eventually get left behind. That is why, conventional business today must change its business model to survive the digital disruption. They must start collaborating to digital players and utilize digital...
By: Shinta Widianti – PR Consultant of Fortune PR “So much business communication takes place electronically that people tend to dash off emails without thinking about them. It is important to pay attention to email etiquette rules because it shows your professional identity. If you don’t pay attention...
By: Ayu Meganingrum – Business Group Director of Fortune PR “A social media policy can be the company’s first line of defense in mitigating risk and crisis. A well-written social media policy can provide employees with guidelines for communicating online. This policy will show the company’s expectations on...
By: Shinta Widianti – PR Consultant of Fortune PR The FMCG industry has been a key trendsetter for the economy. The media management – paid, earned and owned – has also been shaped by this Industry. Over decades, the PR industry has also been shaped by this very...
By: Triyo Saputra – Account Manager of Fortune PR The role of PR in any organization is to identify the internal and external key publics, with whom the organization must operate effectively, and to strategically develop and maintain a relationship with these publics for the benefit of both...
Photo : Hankook Tire Indonesia holds a Korean language education training program for young...
Photo : (From left to right) Helmy Susanto (Consumer Lead Lenovo Indonesia), Andien Aisyah...
Photo : (From Left to Right) The collection of Restu Anggraeni, Zaskia Sungkar, Ria...
Photo : Blood Donation Activity at Block B Tanah Abang In relation to...
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