Reference for PR EnvironmentOleh : Amanda Putri – Senior PR COnsultant of Fortune PR Tantangan Bisnis Konten video di ranah digital kini menjadi fenomena baru di tengah-tengah masyarakat khususnya kalangan muda. Video Ad bahkan menjadi strategi komunikasi pemasaran baru yang cukup efisien. Menurut prediksi Cisco, pada 2020 75% mobile traffic akan didominasi...
By: Wimpi Handoko – Branding & Communication Strategy Expert of Fortune PR For a country that belongs to a continent with a visual-driven society, the role of video for communication in Indonesia is fast gaining momentum in the social media environment. A recent short amateur video through a smart...
By: Lydia Rachmawati Zein – PR Consultant of Fortune PR As the world has shifted to social media, consumers look at their fellow consumers to inform their purchasing decisions. Micro-influencers managed to open a new channel for brands to connect with consumers more directly, more organically, and at...
By: Muhammad Arif – Account Manager of Fortune PR Many countries today, including Indonesia, have developed local festivals as a strategic initiative to attract tourists and to strengthen their national brand. As a part of the “Wonderful Indonesia” program, Indonesia hosted the two-day Tulamben Festival in Bali last July 2017....
Oleh : Ana Maratu – Digital Account Manager of Fortune PR Tantangan Bisnis Pada 2015 lalu, Asosiasi Perusahaan Air Minum dalam Kemasan Indonesia (ASPADIN) mengutarakan bahwa total produksi nasional AMDK mencapai 25 miliar liter. Dikutip dari Tirto.id1, 60 persen dari angka tersebut dikonsumsi secara dominan oleh penduduk di Jabodetabek...
By: Annisa Gita – PR Consultant of Fortune PR Engaging audience through a video campaign is one way to promote a product. By combining traditional aspects and local legends with a touch of modern taste, a local ice cream brand called Indoeskrim has recently gained worldwide attention on...
By: David Mario Hutabarat – PR Consultant of Fortune PR An emotion-enabled campaign takes products that customers need, use, and love, and utilizes emotions as a mode of persuasion, reminding them exactly why they love these things. Before starting an emotion-enabled campaign, brands need to find out what...
By: Wimpi Handoko – Branding & Communication Strategy Expert of Fortune PR “…Imagine there’s no country, it isn’t hard to do…” “…Imagine all the people, sharing the world…you…” Masih ingat lagu mahakarya “Imagine” oleh John Lennon, The Beatles? Kutipan dua bait dari lagu itu diatas merupakan impian John Lennon...
By: Muhammad Arif – Account Manager of Fortune PR Let’s play a game! Think about any brand that comes to your mind when a particular item is mentioned: instant noodle, toothpaste, and mineral water…. Go! Chances are you’ll be thinking about Indomie, Pepsodent, and Aqua. This is because the...
Oleh : Wimpi Handoko – Branding & Communication Strategy Expert of Fortune PR Hopefully by 2019, people in Jakarta will finally be served by Indonesia’s first network of metro rail and monorail. 30 years late and 30 times more expensive, but better late than never, the metro and...
Photo : Hankook Tire Indonesia holds a Korean language education training program for young...
Photo : (From left to right) Helmy Susanto (Consumer Lead Lenovo Indonesia), Andien Aisyah...
Photo : (From Left to Right) The collection of Restu Anggraeni, Zaskia Sungkar, Ria...
Photo : Blood Donation Activity at Block B Tanah Abang In relation to...
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