Category: experts articles

By: Eva Grace – Senior Account Manager of Fortune PR For kids, festive religious holidays like Christmas, Idul Fitri, Easter, Chinese New Year, and Waisak Day are fun holidays to celebrate every year. In public places like malls and parks today, brands segmented for kids has been engaging the...

By: Eva Grace – PR Consultant of Fortune PR Kids are a unique market. They represent a very important demographic today because when marketers promote kids products, they aren’t just marketing to kids, but also their parents. Kids have the power to influence their parents buying habits. In Sutherland...

Analyzed by: Amanda Diah – PR Consultant of FortunePR When you want your media pitch to be covered in a well-known website or newspaper, you must learn a valuable method called pitching to get journalists to use your story. A media pitch is a brief letter you send to...

By: Indah Soepraba – Business Group Director of Fortune PR The most common of today’s corporate financial crises is an earnings shortfall or a serious deviation from anticipated results in profits and revenues. It’s important to note that during financial crisis, the impact of mishandling a crisis itself can...

By : Muhammad Arif – Account Manager of Fortune PR Politics is a high-stake game, no doubt. To make the public easily identify a candidate as the right person to rule, a politician is expected to have the most favorable identity through intense efforts of building positive image and...

 Analysed by: Tubagus Arief – Associate Director of Fortune PR In aiming to increase scope, traffic, and lead, social media is one of the important tools that needed for in business matter. It can engage your audiences, build awareness and promote the brand. In terms of the audience, social...

By Thomas Franky – Managing Director of Fortune PR Communication in today’s era is more complicated then ever as we are now flooded by 24/7 information through various channels. In addition to that, diversified people (religion, lifestyle, custom, etc), also forces an organization to change the way they communicate...

Analysed by. Eva Grace FortunePR Senior Account Manager A skilled Public Relations practitioner often does different jobs once at a time. That varied jobs include one important thing that is very crucial for PR responsibility: to generate conversations that aim to broaden target market. In order to complete the...

By. Niko radityo Associate Director Fortune PR The hospitality industry has been one of the highest contributors within the global economy, especially in the globalization era. People would spend their leisure time by taking a vacation, bringing their children to an amusement park, or simply by having an hour...